YouTube just beat Spotify AND Apple Podcasts for podcast listening!

39% of weekly podcast listeners now use YouTube as their main platform. That's more than Spotify (21%) and Apple (8%) combined.

Back in 2019? YouTube was only at 15%.

Here's what this means: People want to WATCH podcasts, not just listen. Your audience is on YouTube, and if you're only doing audio, you're missing out.

What to do: Start putting your podcast on YouTube. It doesn't need to be fancy - even a simple video setup works. Just be there. The shift is real. Time to adapt! Engage Here