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Your Replay Link: From SEO to AEO: Building and Expanding Local Content for AI Visibility

Missed it live? Placester replay is here!

Catch the webinar replay: From SEO to AEO: Building and Expanding Local Content for AI Visibility

Tristan Ahumada and Casey Popkins (Placester) show how to use AEO (Answer Engine Optimization) so AI tools like ChatGPT, Gemini, and Perplexity can recommend you to local buyers and sellers.

Quick takeaways:

  • Why AEO is becoming more important than SEO for discovery

  • How AI is used to validate referrals before someone calls you

  • Make your site AI-readable with JSON-LD + AI audits

  • Create hyper-local pages AI can cite

  • Keep info identical across Zillow/Homes.com/GBP (trust signal #1)

Bottom line: Build a simple, AI-ready website now—so Google and AI tools recommend you first.

Placester Update

We’re rolling out a refreshed homepage plus new feature pages built around AI-first marketing—with your website as the foundation.

  • AI Website Builder: launch a full site in minutes

  • AI Website Editor: make updates instantly via chat

  • SEO + AI Search: show up on Google and AI search tools

  • Growth / Marketing AI tools: create content faster, stay consistent

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