Your database isn’t dead. Your follow-up is.

Every year, real estate teams spend thousands — sometimes tens of thousands — on lead generation. Portals. Paid search. Social ads. Mailers. The logic seems airtight: more leads in, more deals out. 

But here’s what the math doesn’t show. The average real estate team is sitting on 3,000, 5,000, even 10,000 contacts they’ve already paid to acquire, and most of those contacts haven’t been meaningfully touched in months. Some, in years…READ MORE»