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The 2026 Real Estate YouTube Playbook: What’s Working Now That Agents Can’t Afford To Ignore

Most agents already know YouTube works. The problem is the old playbook stopped working. Markets got more competitive. Audiences got smarter. The algorithm started rewarding a different type of creator. Learn the updated frameworks behind high-retention videos, modern thumbnails, authority-focused storytelling, and the buyer-intent topics that drive actual appointments.

We’ll walk through real examples from agents closing upwards of 30 deals per year from their channels and show how they rebuilt their systems to match the new rules of YouTube. If you’re already posting but not seeing the pipeline you expected, this is the upgrade your channel needs to compete in 2026.