When NAR fails to show real leadership, it creates a massive vacuum that is quickly filled by companies looking to hoard data and hide listings behind their own high digital walls. In that landscape, eXp Realty is actually doing it right by pushing for radical transparency.

Instead of playing the "exclusivity" game or forcing consumers into one specific app, eXp is sending its listings to every interested portal, like Homescom and Realtorcom, on totally equal terms. It is a move that completely bypasses the typical industry "cliques" and puts the focus back where it belongs: on getting the seller’s home in front of the maximum number of eyeballs from day one.

Smart move EXP.