AI can write your CMA and schedule your drip, but it can’t replace the warm-fuzzy feeling a client gets when you remember their kid’s graduation or drop a favorite cold-brew at the door. This four-step “Love List” system keeps your top 20 humans feeling seen, and keeps your phone buzzing with referral texts long after the algorithm changes.

Step 1: Listen & Log. Jot down your twenty greatest cheerleaders: past buyers, relentless referrers, agents who swap deals with you. Add birthdays, hobbies, and last big win (new puppy, promotion) in your CRM or, yes, on an index card if that’s your vibe. Update the moment you learn something new; data compounds just like interest.

Step 2: Show Up Small, but Often. Like their LinkedIn promo within 24 hours, text a quick “that Labradoodle is adorable,” fire off a handwritten thank-you each quarter. Zero real-estate pitch, just proof you’re paying attention.

Step 3: Create a VIP Moment Every 90 Days. A cookbook for the grill master, a sleeve of Pro V1s for the golfer, movie tickets for the Marvel nut. Then grab coffee or hop into a casual Zoom, no slide deck, no listing conversation unless they bring it up. Bonus move: share a market snapshot or tax-savings tip with this group 48 hours before it hits your full database. Beta testers love feeling first…READ MORE