The Real Cost of Playing It Safe in Real Estate

What We’re Reading

Why Your Fear of Sounding Salesy Could Be Costing You Listings

Have you ever lost a listing and thought: “What just happened?”

Maybe you had a great conversation with the seller. You showed up prepared with local market data, answered all of their questions, and reassured their fears. It felt like the two of you were clicking on all cylinders.

Yet for some reason, your friendly follow-up email went unanswered. And then, several weeks later, you were scrolling your feed when you saw it:

A “Just Listed” post…and it’s not your sign in the yard.

It’s a deflating feeling when opportunity slips through your fingers, and it’s natural to wonder:

Why didn’t they sign with you? What did you do wrong? Should you have said something different? Did they just not like you?

WHY?…READ MORE

-Keeping Current Matters

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The Big Brokerage Breakaway: What Agents Really Want Ep 281 with Cory Rosier

Explore how independent and cloud-based brokerages are outpacing big box firms. This episode covers culture, tech, monetization, and what agents really need to grow.