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The Listing Presentation That Gets Homeowners Asking “Where Do I Sign?”

Most agents walk into a listing appointment underprepared, hoping their personality and a CMA will be enough to win the business. Scott Pierce of Listings to Leads makes the case for a completely different approach: start with a marketing plan so strong that pricing and commission conversations barely come up as objections at all.

Here’s the full framework, from the listing presentation itself through expireds, FSBOs, and open houses…READ MORE»

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