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Real Estate DISC Personality: How to Find Your Ideal Lead Gen Strategy

Every real estate agent has been told to “just pick up the phone and call expired listings” or “build your sphere of influence.” But what if the reason you’re struggling isn’t your work ethic… it’s that you’re using the wrong lead generation strategy for your personality type?

According to real estate coach Brian Icenhower, founder of Icenhower Coaching, understanding your DISC behavioral profile is the missing piece that explains why some agents thrive with cold calling while others excel at networking, and why forcing the wrong strategy on an agent creates burnout instead of business...READ MORE»

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