Nobody taught you how to reach out without sounding like you need the commission. Here are the 5 reasons I use:

1. Start with the easiest one if you already live on social media. I call it the LCM formula. Like, comment, message. When you scroll and see a client went on vacation, tried a great restaurant, or is traveling somewhere new, that’s your reason to reach out. Not “just checking in.” Something real that you actually saw…..

2. Build a local legends directory. This is a vetted list of vendors. Plumbers, electricians, roofers, gardeners, HVAC. People you’d actually stake your name on. Get three for each category so you’re never stuck….

3. Text them when a home near theirs goes on the market. This one lands because of timing. Most homeowners find out a house sold on their street when the sign goes up or the postcard hits the mailbox. You want to be the person who told them first, before any of that….READ MORE