^{Housing Buzz}

This makes it clear where the real intentions are.

The Compass CEO is pushing this strategy to gain an edge in the market. It’s not genuinely about helping the seller, it’s about standing out and using it as a marketing tool. That’s the reality. Let’s not pretend it’s something it’s not. 

“Understanding the motivations surrounding exclusive inventory is critical to predicting the direction this battle will take – and why brokerages like Compass are pushing it so hard.”

^{-Tristan Ahumada}

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