How Cory Tanzer Used Facebook Groups to Dominate His Farm

When you think about hyperlocal marketing done right, few agents embody it better than Cory Tanzer. Based in Chicago, Cory has built a real estate business that doesn’t just sell homes — it owns the conversation in his community.

In a recent Lab Coat Agents webinar, Cory shared how he used two Facebook Groups and a commitment to consistency to take over more than 57% market share in his primary farm. From just a few million in sales to over $20 million annually, Cory’s story is a masterclass in digital farming, community-first branding, and long-term relationship-building…READ MORE