This should get every agent’s attention. 

Google is officially testing home listings directly inside search results, photos, price, basic details, and even a “Request a tour” button…before Zillow, Realtor dot com, or anyone else.

Let that sink in for a second.

We already watched Google roll out AI summaries and quietly wipe out 30–40% of traffic for major news sites. Now imagine what happens if consumers get everything they need without ever clicking a portal.

Does this kill Zillow overnight? Probably not. But does it change the game long-term? Absolutely.

Curious how this shakes out, but one thing’s clear:

Owning your audience > renting it.

What’s your take — overblown hype or legit disruption?..READ MORE»