FSBOs or Expireds: Which Lead Source Will Actually Grow Your Business?

As a real estate agent, you’ve probably heard that prospecting expired listings and FSBOs is the fastest way to get more listings. But here’s the question nobody’s answering: which one actually converts better?

The answer might surprise you. While both lead types dramatically outperform your sphere of influence (which converts at just 3-5% annually), each has distinct conversion characteristics that could make or break your prospecting strategy.

Let’s break down the real numbers so you can make a data-driven decision about where to focus your time…READ MORE»