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Expired Listings Convert 3x Faster Than Portal Leads (And How to Win Them in 2026)

If you are spending $500 to $1,500 per month on Zillow Premier Agent or Realtor.com leads and wondering why your conversion numbers are not moving, the data has a clear answer. Portal leads convert at roughly 1% annually, according to Ylopo research. That means out of 100 leads you pay for, you can expect to close one deal per year...READ MORE

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In this episode, Tristan Ahumada and Nick Baldwin talk with Michael Perna about how AI search and AEO are changing the way agents get found online.

They discuss why visibility matters more than ever, how local content builds trust, and why agents need to create consistent video, written content, and follow-up systems instead of relying only on purchased leads.