Is it really a surprise?

1. Meta still matters. Between Facebook and Instagram, Meta controls nearly half of the social influence funnel.

2. Short-form video is closing in. TikTok is now a clear #2, and it’s only three points behind Facebook in this survey.

3. YouTube is a sleeper driver. At 16 %, long-form and Shorts together still sway one in six shoppers.

4. Niche doesn’t mean negligible. Pinterest’s 3 % may look small, but its users arrive with high intent (home décor, fashion, recipes), so conversion rates can beat bigger platforms.

Real Estate Burnout: How to Stay Mentally Strong in a Tough Industry

Real estate is tough.

You’re juggling clients, deals falling apart, slow markets, and pressure to always be “on.” But the hardest part? It’s when you’re also battling things inside yourself, doubt, fear, burnout, or not feeling good enough.

The truth is, if you don’t take time to face what’s going on inside, it’ll get even harder to handle what’s going on outside. Like the quote says, “If they can’t face their own inner storms, they won’t be able to face the storms that come up in the relationship.” That’s true for your business too. If you don’t deal with your own storms, the business ones feel ten times heavier.

So keep doing the inner work.

Talk it out. Rest when you need to. Ask for help. Learn what sets you off and what lifts you up. Because the more steady you are inside, the better you’ll handle anything this wild industry throws at you.

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