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Clients Don’t Watch the News Anymore—They Scroll It

Trend Spotlight

Hi there…

Just a reminder that social media has become a main source for people to consume news of all sorts. This will only grow in magnitude. 

“A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in 2020. In fact, during that span, no social media platform we’ve studied has experienced faster growth in news consumption, according to a new Pew Research Center analysis.”

-Tristan Ahumada

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