Well.. This is going to be fun! ChatGPT ads flip on pay-per-action conversions this Friday, June 5

OpenAI notified beta advertisers that conversion-optimized ChatGPT campaigns go live June 5, meaning brands can now pay only when a user clicks an ad and actually completes a sign-up, lead form, or purchase. ChatGPT also just crossed 1 billion monthly active users per Sensor Tower, making it the fastest app in history to that milestone. The Ads Manager has been adding features at a clip: custom audiences May 14, ZIP-code targeting May 22, and now CPA.

Zillow Premier Agent and Realtor.com Connections aren't your only paid lead channels anymore. A buyer asking ChatGPT "what are the best neighborhoods in [your city] for a young family under $700k" can now be served a ChatGPT ad from a competing agent, with the brokerage paying only on a completed lead form. Start mapping ZIP-by-ZIP conversation intent now. Even a $300 test budget this month will teach you more than another year of Facebook ads.