If your content is not attracting the right audience, it is not a reach issue. It is a relevance issue. Here is how to fix it :

1. Speak to the specific problems and goals of your ideal client, not the general public.

2. Use language your audience uses in their own conversations so they feel understood.

3. Share examples and stories that reflect their world and experiences.

4. Show how your solution fits naturally into their life or business.

5. Review your posts regularly and cut anything that would not make your ideal client stop and pay attention.

Join the Conversation