Google remains the first place buyers and sellers go when they start hunting for answers, so mastering Google’s own tools is the fastest way to show up first. In this opening session of the “Google Eight” series, I highlight two foundations every agent needs: Google Business Profile and Google Search Console.

Your Google Business Profile is a true digital storefront. When someone types your name, or “realtor in Malibu”, that panel on the right side of the results page decides whether they tap Call, Directions, or keep scrolling. Claim the profile, add the brokerage name, service area, phone, and high-resolution photos of listings and community shots. Turn on messaging, post market updates, and respond to reviews so Google sees an active, trusted local expert. A complete profile pushes you into the three-pack on Google Maps, capturing homeowners who need an agent before they ever reach Zillow. Join the Conversation

In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson.